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Matt Herron

October 26, 2011

Matt Herron

Matt Herron is an independent filmmaker who has been churning out experimental film projects for the past 20 years. He is also the founder, Vice President, and Executive Producer of Viacom’s Creative Services Video production group where he oversees the creative direction of a diverse range of video and motion graphics projects for Viacom’s channels and internal departments.

His current indie project, Audition, is a feature film that follows one couple’s love story, portrayed by 100 actors competing for the two lead roles and the chance to perform the final, terrifying scene. Matt has been working on Audition for over 10 years, before reality TV and talent competitions became an integral part of America’s pop culture fabric. His film focuses on a universal love story, putting the narrative on the forefront, while using reality-like bracketing to whittle 100 actors down to the two leads. Because of this strength in numbers production approach, Matt plans to shoot the entire film in under a week of production.

Matt just completed a successful Kickstarter campaign for the film, and Audition will begin shooting in New York City in Spring 2012.

1. What is your hometown?

Grew up in Maine, but I’ve been living in New York City for nearly 20 years, so I guess that makes me a New Yorker.

2. With what fictional character do you most identify?

Travis Bickle meets The Heat Miser.

3. In the movie of your life, cast an actor to play you.

John Cusack would be on the list, but I’d prefer to use a 3D replica like Jeff Bridges in Tron.

4. What work of art speaks to your soul?

All of Robert Frank’s photographic and cinematic work. “The Americans”, “The Lines of my Hand”, “Cocksucker Blues”, “Pull My Daisy”.

5. What books are you currently reading or recommending?

Just picked up “World War Z” by Max Brooks because an old friend of mine will be in the film version next year.

6. What song or album is currently in heavy rotation on your iPod?

St. Vincent “Strange Mercy”

7. What’s the last movie that made you cry?

“The Beaver” in the privacy of my home, but the last time publically was during “The King’s Speech”.

8. Cat person or dog person?

I love both, but I’ve had a Siamese cat who’s been with me for 18 years. So he wins.

9. What is more important, truth or kindness?


10. How do you define sin?

Knowingly doing what’s wrong.

11. How do you define virtue?

By doing the opposite of knowingly doing what’s wrong.

12. Design your headstone: What does it say? What does it look like?

Carved out like a Mad Max car and says, “Speed Limits Are For Pussies.” Too bad I have a court date in Virginia because of that attitude.

Bonus Question: Who would you like to see answer these questions?

Puppy @puppysblog

Audition on Kickstarter
Audition on Facebook

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